Fortnight Lingerie's West Queen West boutique is bright and airy, with a warm colour palette.Ryan Carter
At Fortnight Lingerie’s new Toronto boutique, shopping for undergarments feels more like visiting a friend’s trendy, downtown home. Located on West Queen West facing the popular Trinity Bellwoods park, the retail space is bright and airy, with curved fixtures (vintage mirrors and acrylic chairs from the 1970s, a rounded L-shaped desk and spherical flower vases) and a warm colour palette that are an homage to the female form.
For Fortnight founder Christina Remenyi, the decision to open her nine-year-old brand’s first retail space was not only an opportunity to showcase her entire range under one roof (Fortnight has a cup size range from A to G and band sizes from 30 to 40), but also a chance to help demonstrate the benefits of properly fitting undergarments. “In person, I’m able to explain to people what they’re looking for so when they do buy online, if it’s cutting a little bit or if that wire line isn’t quite resting where it’s supposed to be, maybe the cup’s too small,” she says. “That education process is really hard to do online. It’s a lot of information.”
Fortnight’s entire collection is manufactured in Toronto with fabrics such as jersey and floral jacquard lace that Remenyi sources in Europe, with a design emphasis on feminine pieces that flatter and fit without compromising on style. In addition to lingerie, Fortnight also offers sleepwear and swimwear and has recently expanded into activewear. Located just down the street from its headquarters, this new home brings all of the elements of Fortnight to life. “It’s nice to create an experience,” Remenyi says.
Fortnight Lingerie, 913 Queen St. W., Toronto, 437-228-5195, fortnightlingerie.com.
Fortnight Ruby 3-Piece Demi, $138, and Bikini, $52.
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