The Canadian market remains one of the brightest spots in the global automotive industry as sales volumes reach highs that have started to make many industry watchers nervous. Over two million new vehicles were sold in 2017 in Canada, representing an increase of 4.6 per cent over the prior year. However, new vehicle sales in the United States finally began to retreat in 2017, with volumes down by nearly 2 per cent as compared to the prior year after nearly a decade of growth.
While the total size of the market has experienced healthy growth in recent history, competition remains as fierce as ever. The battle for market share between incumbent rivals is further intensified by new entrants that have made recent Canadian debuts, such as new luxury brands Genesis Motors and Alfa Romeo.
Here are Canada's top 10 most popular makes by market share in 2017:
- Ford (14.7 per cent)
- Toyota (9.8 per cent)
- Honda (8.7 per cent)
- Chevrolet (8.4 per cent)
- Nissan (6.6 per cent)
- Hyundai (6.3 per cent)
- Ram (5.1 per cent)
- GMC (4.9 per cent)
- Kia (3.7 per cent)
- Dodge (3.7 per cent)
We've featured some of our favourite offers this week from Canada's best-selling car brands. If you don't find an offer that suits you, be sure to check out the new Globe Drive Build and Price Tool to see the latest incentives and discounts on any new car, truck or SUV.
Ford
Ford sold over 300,000 vehicles in 2017, up 1.4 per cent year-over-year, making it the top-selling vehicle brand in Canada. Ford's best-selling car is the Ford Focus, which outputs 160 horsepower and 146 lb.-ft. of torque through a 2.0-litre turbocharged Ti-VCT engine. The SEL trim comes standard with Ford's SYNC 3 infotainment system, an eight-inch LCD touchscreen, voice recognition capability and a 10-speaker Sony audio system. It also features a driver-configurable 4.2-inch colour display instrument cluster, dual-zone automatic climate control, a power moonroof, automatic quad-beam halogen headlamps and active grille shutters to help save fuel by reducing drag.
Ford Focus
FORD
2018 Ford Focus SEL Hatchback
- MSRP: $24,188
- Manufacturer cash incentive: $500 (as compared to no incentive in December)
- Estimated dealer discount: $500
- Freight, PDI, government fees: $1,890
- Cash purchase price before tax: $25,078
- Finance for 60 months at 1.99 per cent interest for $497 per month including tax, which includes a $500 manufacturer incentive (as compared to no incentive in December) and assumes zero down payment
- Lease for 48 months at 1.99 per cent interest for $396 per month including tax, which includes a $500 manufacturer incentive (as compared to no incentive in December) and assumes a 20,000 annual kilometre allowance and zero down payment
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Toyota
Toyota sold nearly 200,000 vehicles in 2017, representing 4.6 per cent growth over the prior year. The 2018 Toyota Avalon features a 2.5-litre V-6 that produces 268 horsepower and 248 lb.-ft. of torque. The Touring trim is equipped with a seven-inch infotainment system with navigation and advanced voice recognition capability, a nine-speaker audio system, a backup camera, keyless push-button ignition and automatic LED headlamps. Toyota's Safety Sense suite of active safety technology is also standard on all Avalon trims and includes a pre-collision system with pedestrian detection, dynamic radar cruise control and lane-departure alert with steering assist.
Toyota Avalon
Toyota
2018 Toyota Avalon Touring
- MSRP: $40,550
- Manufacturer cash incentive: $1,500 (applied after tax) (as compared to no incentive in December)
- Estimated dealer discount: $1,000
- Freight, PDI, government fees: $1,855
- Cash purchase price before tax: $40,078
- Finance for 60 months at 2.49 per cent interest for $830 per month including tax and assumes zero down payment
- Lease for 48 months at 1.99 per cent interest for $601 per month including tax and assumes a 20,000 annual kilometre allowance and zero down payment
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Chevrolet
The 2018 Chevrolet Camaro SS is equipped with a powerful 6.2-litre V-8 capable of a whopping 455 horsepower and 455 lb.-ft. of torque. To ensure optimal performance, its engine is equipped with an auxiliary engine cooler, an external engine oil cooling system and active stability control features such as a limited-slip rear differential on coupe models, which maximizes traction by locking to turn both rear wheels in unison. The 2SS model also comes with a heads-up display, a nine-speaker Bose premium sound system and an eight-inch Chevrolet MyLink touchscreen infotainment system.
Chevrolet Camaro SS
Chevrolet
2018 Chevrolet Camaro 2SS Coupe
- MSRP: $48,595
- Manufacturer cash incentive: $3,500
- Estimated dealer discount: $1,000
- Freight, PDI, government fees: $2,376
- Cash purchase price before tax: $46,471
- Finance for 60 months at zero per cent interest for $941 per month including tax and assumes zero down payment
- Lease for 48 months at 2.5 per cent interest for $803 per month including tax, which includes a $1,500 manufacturer incentive (as compared to $500 in December) and assumes a 20,000 annual kilometre allowance and zero down payment
Get Local Price on Globe Drive
Nissan
The 2018 Nissan Pathfinder is powered by 3.5-litre V-6 which delivers 284 horsepower and 259 lb.-ft. of torque, mated to a continuously variable transmission. All trims except the base model also feature an intelligent four-wheel drive system. The SV Tech trim is equipped with a NissanConnect eight-inch touchscreen infotainment system with voice recognition, a six-speaker audio system, an around view monitor with moving object detection and rear sonar system, tri-zone automatic climate control, remote engine ignition and a leather-wrapped, heated multifunction steering wheel.
Nissan Pathfinder
NISSAN
2018 Nissan Pathfinder SV Tech 4WD
- MSRP: $39,698
- Manufacturer cash incentive: $3,000 (as compared to $2,000 in December)
- Estimated dealer discount: $1,000
- Freight, PDI, government fees: $1,935
- Cash purchase price before tax: $37,633
- Finance for 60 months at 1.49 per cent interest (as compared to 1.99 per cent in December) for $795 per month including tax and assumes zero down payment
- Lease for 48 months at 1.99 per cent interest for $588 per month including tax, which includes a $500 manufacturer incentive (as compared to 2.49 per cent interest and no incentive in December) and assumes a 20,000 annual kilometre allowance and zero down payment
Get Local Price on Globe Drive
Andrew Tai is CEO of Unhaggle. Follow on Twitter @ahytai.
Manufacturer incentives effective until January 31, 2018. Manufacturer incentives and pricing calculations are based on Ontario customers and subject to availability of inventory. Dealer discounts shown are estimates for illustrative purposes only, may vary by region and are given at the discretion of individual dealers. Please note that while every effort is made to ensure the information above is accurate at the time of publication, pricing, incentives and discounts are subject to change or discontinuation at any time. Vehicle images may not represent the exact model featured in the pricing provided. Consult your local dealership for details.
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